Animax is Red

Animax is turning Red this July. I though its just on the TV but in the website too!
Is it bcoz of Shana?
Well, here I copy from Animax website...
On-air, Animax Asia will for the first time, turn its blue channel logo and graphics package red to match the Shakugan no Shana II theme
Red is the colour this summer as Shana – a babe with big fiery-red eyes and crimson flowing hair, as well as a temperament and fighting skills to match – paints the town flaming red in brand new anime series Shakugan no Shana II on Animax!


About Shakugan no Shana II
Premiering 1 July 2009 and airing weekdays 6.30pm (WIB) / 7.30pm (SEA/PH) on Animax, supernatural action series Shakugan no Shana II follows schoolboy Yuji Sakai, along with his companion and otherworldly guardian Shana. Leading seemingly normal lives as high school classmates, both fight a perpetual war to keep the balance in the spirit realm, as their feelings for each other grow…

Produced by JC Staff, the studio behind hit romantic comedies Nodame Cantabile and Honey & Clover, both Shakugan no Shana anime series were adapted from the ‘Shakugan no Shana’ manga and light novel series. Directed by Takashi Watanabe (Slayers), Shakugan no Shana II stars Rie Kugimiya, voice-actor of Fullmetal Alchemist Brotherhood protagonist Alphonse Elric, as the voice of Shana. The franchise’s popularity also saw an animated feature titled Shakugan no Shana – The Movie debut theatrically in 2007, and video games released for the Sony PlayStation 2 and Nintendo DS consoles. And just on 1 June 2009, the widely-anticipated third Shakugan no Shana anime TV series has been confirmed and is currently in development, to the joy of the franchise’s many fans across Asia.